I was listening to a great webinar today and one of the key points that hit home to me was that Disney is every companies competitor!
Why? Well Disney delivers exceptional customer service. They don’t just perform above what you expect they go above and beyond that. They create an experience that lasts for years, they create memories that you look back on.
If you or your company could just harness some of that remarkable customer service and your clients/customers talk about you, enthuse about you. They start to create power in that people want to work with you, you are not constantly searching for new clients they are searching for you.
So how do you start to make this happen? Well the first step is to engage your team. If your team are engaged and understand why you are going above and beyond they will know within which boundaries they can work to make a great experience for your clients.
Once you have a way in which to deliver great service you want to ensure that time after time it happens, it happens without having to think about it. Whilst some people can pull this off the better way is to systemise your approach and allow your team to understand it in detail.
How to WOW your customers? This is something that creates an experience for them, something that sticks in their memory. This could be sending them a bar of chocolate as a gift or something bigger for passing you work or for no reason at all.
So turn your interactions with clients into a remarkable experience that compels them to talk about you in a positive way that drives people to want to work with you.
Hope this inspires you to think about your customer service.